Aire Fresco

Branding
Visual
Campaign
Fashion
ArtyWork

PAI PAI Fres Air

Campaña SS24* creada para Manila San Sebastián. Fresh Air. Aire Fresco.
Manila San Sebastián-entzako sortutako SS24* kanpaina. Aire Freskoa.
SS24* Campaign created for Manila San Sebastián. Fresh Air.

Concept 1

A través de la instalación creada se pretende transmitir el concepto de movimiento de ideas, moda y tendencia que genera el espacio de MANILA San Sebastián. Maniquís rodeados de flores sakura creadas con pai pais y elementos florales. Una gran caja de luz genera un ambiente rosa con mucho rollo.

Through the installation created, the aim is to transmit the concept of the movement of ideas, fashion and trends that generates the MANILA San Sebastián space. Mannequins surrounded by sakura flowers created with pai pais and floral elements. A large light box creates a pink atmosphere with a lot of vibes.

Concept 2

El concepto «Aire Fresco» se está aplicando a diversas piezas de comunicación y acciones que propone MANILA.
Promociones, merchandising, marketing directo, guerrilla que se llevarán a cabo en la temporada primavera-verano…

The «Fresh Air» concept is being aplied to various pieces of communication and actions proposed by MANILA.
Promotions, merchandising, direct marketing, guerrilla that will be carried out in the spring-summer season.

Colaboration / Thanks to: Victor PANAME Floral Studio. Patio & PZ love MANILA.